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Made a video of the Jacob & Co Sands of Time cufflinks.  The sand in this case is actually diamonds.  Very cool interactive cufflinks.

Another of my photo is been featured on Uncrate.com

http://uncrate.com/stuff/batman-cufflinks/

The first one on there of course is the million dollar cufflinks by Jacob and Co

http://uncrate.com/stuff/jacob-co-canary-diamond-cufflinks/

Often times, a white background may just be too boring for the product you want to showcase.  Adding a colorful background may significantly improve perceived value of your goods.

Below is the product without any editing.

A few simple steps in editing, we can achieve the final results below.

Things I have modified from original shots:

1. Reposition products to maximize space.

2. Use Pen Tool to make a cutout path of products for generating shadow layer later, and make a duplicate layer of the product cut out shot (Box Blur Shadow Layer).

3. Make a new orange background layer(BG Color Layer).

4. Add vignetting effect around the edges by boosting the contrast and then lowering lightness on a new duplicated orange background layer(BG Vignetting Layer).

5. Add box blur effect and free transform the Box Blur Shadow Layer to make it look appealing.

6. Merge layers, resize and sharpen to save for web dispaly.

– Then you are done!

Below is a screenshot of layers I’ve created for this project.

Update:

I have just completed a more complex project using the same technique, in this project, I have added reflection effect to each product, as well as a black fill which made subject look like they are sitting on colored glass with special lighting, all done in Photoshop.  You can compare the before and after results below.  I would say that the single most time consuming part of this project is path cutting of products with intricate details.  The background and reflection effects are really easy to apply.

Made a image for our website banner, and thought it would be fun to also zoom it to an extreme and show some amazing details of the vinyl record.  Wow!  I’ve never seen it this up close!

Below is the outcome of the shoot.  A very fun way of using vinyl records, since it’s texture is very unique, and is perfect for our record cufflinks!

Step 1:  Find some images to print out on a letter sized paper

Step 2: Prepare the setup, stick the new printout on a black board, put your products on a piece of reflective black plexi glass.

Step 3: Shoot with controlled lighting and edit in photoshop to clear out imperfections

You are done!

Tried something fun with Baxter in our office, we put a Steak Cufflinks on his paw and he hold it for just a few seconds for me to snap a photo and later edit it.

Included the original shot for comparison.

Delicious colorful silk knots for your eye candy.

My co-worker Sarah just recently got engaged, and she is in need of a cool post card to mail out.  We saw a similar scramble ideal on the internet, improvised it, and turned it into our own work, using our scramble cufflinks and her own engagement ring.  it turned out to be pretty darn cool.

Next, I photographed and arranged our letter cufflinks for our upcoming 2012 catalog.

Photography is a key factor in online retailing business.  Choosing a bad photographer could literally ruin your reputation and drive customers away from you.

Taken for example, a recent photo retouching request I was assigned to for some high value designer cufflinks.  The photography is so so,  the path cutout was okay, and it was just dull and seems unedited.   Somehow the designer decided to just use these un-edited images for all their online presentations.  It took me a good amount of time to at least correct them as best I can, so we can use them for our online product page.

You be the judge, were the original images good enough for publishing, or my edited versions (diagonally placed) better?

A pair of beautiful Konstantino cufflinks, available for purchase here

Just photographed a pair of very cool cufflinks custom made by Bill Sheahan Designs (formerly Forward Designs). Platinum, diamonds, and watch movements. Available soon only at cufflinks.com

Delicately made Deakin & Francis sterling silver cufflinks, available at cufflinks.com

I’ve been asked to setup a shot for the engraveable items that we carry.  So we got money clip, tie bar and cufflinks all in production and ready to shoot, but we don’t have any sample yet for the engraveable charm, I have to setup the shot with a temporary charm and replaced the surface with an existing cufflink surface shot.

This is the setup

This is the image I’ve used to replace charm surface

This is the final outcome.

Our ingeniously designed bottle opener cufflinks.  Ready for your next big party.

Product featured: Bottle Opener Cufflinks

Macro lens is great for photographing objects placed on top of a photograph/book/magazine.  The key is to avoid reflections on the photograph you are laying your objects on, otherwise the image would look washed out.  I’ve used a black foam board placed on back of book to block the reflections.

Products featured: Ravi Ratan JFK Cufflinks

Ravi Ratan Rail Knot and Cylindrical Cufflinks design and layout

Products Featured:

Ravi Ratan Gold, Black, and Silver Flip Bar Cufflinks

Ravi Ratan Antique Gold, Black, and Silver Rail Knot Cufflinks

A different background could significantly affect the outcome of a design, even if the products featured are the same. Shots featuring sterling enameled knots by Ravi Ratan, available on cufflinks.com

Photographed a new banner for our new products (antora.it), and I was just toying with the composition and text placement.  Have to use the mirror tool to create the top part of the plexi glass because the original shot was a horizontal rectangular composition and our designer wanted square.  I’ve also included the raw image for a before and after comparison.

Products available for purchase here

I’ve created this pattern using just 4 different colored shirts that I’ve photographed earlier.  Try re-arranging similarly styled objects in different directions as well as experimenting with colors, you will be surprised by how many ways you can use just limited number of resources to create endless possibilities.

Photographed this for “new arrival” section of our online shop, amazing detail and craftsmanship.  Product available for purchase here.