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Made a video of the Jacob & Co Sands of Time cufflinks.  The sand in this case is actually diamonds.  Very cool interactive cufflinks.

Often times, a white background may just be too boring for the product you want to showcase.  Adding a colorful background may significantly improve perceived value of your goods.

Below is the product without any editing.

A few simple steps in editing, we can achieve the final results below.

Things I have modified from original shots:

1. Reposition products to maximize space.

2. Use Pen Tool to make a cutout path of products for generating shadow layer later, and make a duplicate layer of the product cut out shot (Box Blur Shadow Layer).

3. Make a new orange background layer(BG Color Layer).

4. Add vignetting effect around the edges by boosting the contrast and then lowering lightness on a new duplicated orange background layer(BG Vignetting Layer).

5. Add box blur effect and free transform the Box Blur Shadow Layer to make it look appealing.

6. Merge layers, resize and sharpen to save for web dispaly.

– Then you are done!

Below is a screenshot of layers I’ve created for this project.

Update:

I have just completed a more complex project using the same technique, in this project, I have added reflection effect to each product, as well as a black fill which made subject look like they are sitting on colored glass with special lighting, all done in Photoshop.  You can compare the before and after results below.  I would say that the single most time consuming part of this project is path cutting of products with intricate details.  The background and reflection effects are really easy to apply.

Made a image for our website banner, and thought it would be fun to also zoom it to an extreme and show some amazing details of the vinyl record.  Wow!  I’ve never seen it this up close!

Below is the outcome of the shoot.  A very fun way of using vinyl records, since it’s texture is very unique, and is perfect for our record cufflinks!

Had the fortunate opportunity to photograph the world’s most expensive pair of cufflinks, and possibly the most expensive toy car model, and possibly the most expensive belt buckle at Jacob & Co’s headquarter in New York.

Currently they are for sale online exclusively at cufflinks.com

Go check them out!

Turned out to be a really interesting experience as I have to setup the studio on the spot in a conference room.  As the space is very limited we have to find creative ways about mounting the seamless paper, which we did mount to back of the office chairs..

Hit the thumbnails for more views!

Step 1:  Find some images to print out on a letter sized paper

Step 2: Prepare the setup, stick the new printout on a black board, put your products on a piece of reflective black plexi glass.

Step 3: Shoot with controlled lighting and edit in photoshop to clear out imperfections

You are done!

A composition I did using a Lacie Hard Drive’s brushed aluminum top surface.
Superhero Cufflinks, Licensed and only available at cufflinks.com

Tried something fun with Baxter in our office, we put a Steak Cufflinks on his paw and he hold it for just a few seconds for me to snap a photo and later edit it.

Included the original shot for comparison.

Delicious colorful silk knots for your eye candy.

Our ingeniously designed bottle opener cufflinks.  Ready for your next big party.

Product featured: Bottle Opener Cufflinks

Macro lens is great for photographing objects placed on top of a photograph/book/magazine.  The key is to avoid reflections on the photograph you are laying your objects on, otherwise the image would look washed out.  I’ve used a black foam board placed on back of book to block the reflections.

Products featured: Ravi Ratan JFK Cufflinks

Photographed this pair of really awesome and totally functional Tie Bar/Tie Clips.

Products featured:  Folk Tie Bar, and Spoon Tie Bar

Shot another product for Q Custom Clothier,  while trying to keep it simple, I also wanted to provide viewers with a more contemporary view angle and some closeup on the details of this fine suit hanger.

Photographed this for “new arrival” section of our online shop, amazing detail and craftsmanship.  Product available for purchase here.

For: University of North Texas (School of Fashion Design)

Model: Allison Mayers

Designers: Cassandra Bumpous (Left), Cesar Augusto Fuerte (Middle), Elicia Wiltschko (Right)

University of Louisville Cardinals Money Clip, made of Pewter and Stainless Steel.  Available at cufflinks.com

Photographed in 2008

I asked the sisters – Marlene and Kim to pose for a few shots out in the woods.

Did a mini shoot today for Erika’s comp cards.  She is new to the modeling scene, however I loved her movement and confidence.  I’m sure she will sucess in near feature.