Photography is a key factor in online retailing business. Choosing a bad photographer could literally ruin your reputation and drive customers away from you.
Taken for example, a recent photo retouching request I was assigned to for some high value designer cufflinks. The photography is so so, the path cutout was okay, and it was just dull and seems unedited. Somehow the designer decided to just use these un-edited images for all their online presentations. It took me a good amount of time to at least correct them as best I can, so we can use them for our online product page.